On Page Optimization | Everything You Need To Know 2019

On Page Optimization: The Internet abounds with billions of tips and "how to" articles related to the on-page optimization techniques that are being used today. However, Google's algorithms are constantly changing, just as the importance of other ways of bringing traffic to the page (of which social media is of great help) is growing. This is also the reason why it is difficult, if not impossible, to apply a general recipe that is valid for optimizing a page.

In the past, for example, optimizing a page meant the most use of keywords, so Google was given an indication of the relevance of that page. While on-page and off-page optimization are two totally different aspects of the same phenomenon, on-page content and the way we know how to optimize it is extremely important later on, and for off-page promotion. In other words, you have to promote off-site good content.

On Page Optimization
On Page Optimization

How To Work Over On Page Optimization?

ONE // The Title Tag

It is the most important element in the optimization of a site. Why does the title tag need it? Be short (65-70 characters) and descriptive enough to identify a particular site, because this is the first thing that is shown and indexed by search engines. It's easy to understand that a site appears among several other dozens of sites that have been displayed by Google (or another search engine) and that's why it must have something special to attract users. It also needs to be relevant enough to place a site in the top of the list, among others similar to it. A title tag should contain the name of the business or website, and keywords.

TWO // Meta Tags

Meta descriptions are also important for On Page Optimization because they are the ones that send the search engines exactly what that site is and give it an indication of how to attach it. For example, the description meta tag might contain the services on which a particular business is centered. The meta description is optimized by keywords, and if it is too generic or badly written, there is a risk that the site will be ignored. Its length: about 155-200 characters.

THREE // On Page Optimization With URLs

They are also a very important part of On Page Optimization. For optimization to be made as easy and successful as possible, static URLs are preferable to dynamic ones. Keyword placement is also valid for URLs, but with the same reference, it's not the case to abuse them because it will be detrimental to the site. The maximum length of a URL should be kept below 100 characters.

FOUR // On Page Optimization With Images

Essentially, be optimized so that they can be read by search engines. However, char and so, it is never recommended to insert images and so, but place them next to the text. One useful thing would be to place ALT text (alternate text) describing an image when the mouse arrow is above it. So if for some reason the browser can not show that image, at least alternate text will appear instead of the image. The size of the images is also important, and the main recommendation is not to be resized, but rather to be compressed before uploading to the site, to maintain image quality. Large images make it harder for the site, it can be harder to display and does not work well on the site as a whole.

FIVE // The Content

When it's quality, content is the key to success in On Page Optimization. The paradox relating to the content of a site is that although it is read by people, it must be duplicated by the search engines. But there is a middle way: a unique, quality, fluent, easy-to-read and attractive content with moderate-keyword keywords. This will be both to the liking of readers and search engines, especially Google. In terms of keyword insertion, the first step is research, which determines which words best fit a particular site. Keeping a moderate density for them can help search engines determine whether or not a page is relevant. Keyword overrun can result in penalties.

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