Facebook Promotion | Everything You Need To Know

Facebook Promotion: Beginner's Guide
Learn how Facebook works, why you have not been successful in promoting your business on this platform, how to create a promotional campaign and some advanced Facebook Ads strategies.
 It's no secret that Facebook promotion (or Facebook marketing) is one of the biggest opportunities for any business, be it small or large.
If, following a 2006 poll, Facebook Promotion ranks among beer favorites among American campus students, Facebook is no longer just a "toy" of young people. It has changed the way we socialize and can have a major impact on our business.
That's exactly what we'll talk about in this guide: How To Promote Our Facebook Business. We'll start by understanding why Facebook promotion is important, how it works, how we promote our Facebook page, how we use Facebook Ads and different Facebook promotion strategies.

Table of Contents Facebook Promotion Guide

Chapter 1: Why Facebook Promotion
Chapter 2: How Facebook works
Chapter 3: Organic Facebook Promotion
Chapter 4: Facebook promotion through Facebook Ads
Chapter 5: How do you create your first Facebook campaign
Chapter 6: Advanced Promotion Strategies through Facebook Ads

Facebook Promotion
Facebook Promotion

Chapter 1: Why Facebook Promotion?

In June 2017, the company reports the incredible number of over 1,940,000,000 (I hope I did not get the zeroes, 1 billion 940 million) users, of which almost 1.3 billion use the platform daily. Revenue from 2016 is somewhere at $ 27 billion, almost entirely from advertisements. If we look at figures and compare them year after year, they become even more impressive and annual growth is considerable.

And in USA, the number of Facebook accounts increased by 15.66% in 2016, reaching about 9.6 million users at the beginning of 2017. With nearly 10,000,000 active USA users, we can not ignore the role of this platform in our marketing strategy .
Taking all these aspects into account, marketing and entrepreneurs, small and large, have created a Facebook page, started posting, creating paid advertisements, and waited for customers to crawl to buy.
The problem is, however, that many of us, although investing money, time and other resources, do not necessarily succeed in Facebook promotion. That's exactly why I've written this guide to help you discover why what you have tried so far has not worked and to see what you can do next when it comes to promoting Facebook.
Being present is not enough, we have to do the right thing. And for that we have to understand ...

Chapter 2: How Facebook works

When Facebook was earlier, the timeline (or wall at that time) was very similar to how Twitter works today. That is, you saw everything your friend and all the pages you were watching.
But with time, how the number of users has grown, I've got more and more friends and I've been watching more and more pages, and the NewsFeed (that is where we see all posts) was already full of too many posts that we did not care about necessarily.
You see, maybe 4/5 years ago when you made a Facebook account you liked Fast & Furious, How High and Andreea Balan. But people change, so do their tastes.
Facebook has grasped this well, and in 2011 EdgeRank launched an algorithm that determines what appears in NewsFeed.
It takes into account over 100,000 factors to decide what we show when we enter Facebook. But do not be afraid, we do not have to know all of these factors, but it's important to note that Facebook is trying to figure out what's in it and show us more of these things.
For example, you may have noticed when you're on Facebook to see more posts from the friends you interact with most often, whether that means sending you messages or leaving comments on their photos.
The same is true when it comes to pages (I hope you have a page with Like already and we are not talking about a company profile). Well, the more we interact more often with a page I gave Like, the more we see posts from that page in our NewsFeed.

How does the Facebook algorithm work?

Although there is no clear and official classification of the most important criteria that Facebook takes into account in order to "understand" our interest in a page, I would say from experience that the order of importance of factors is this:

Factors Affecting Facebook algorithm

Because we give Like from habit to almost anything, it's not as important as a distribution or comment.
Also, besides the things we do on the platform, Facebook also looks at our behavior in the rest of the online activity to figure out our interests (yes, it's tracking us on other websites, we've agreed all with this when we gave "Accept" to Cookies).
Another important criterion is time . The more time elapses since the post was made, the less people will be shown.
This is important because, otherwise, the only things I would see on Facebook would be pictures of Grumpy Cat and meme that were viral a few years ago. This component of temporal degradation takes place for new and interesting things.
Why are the things mentioned above important? Because we will see below, it is crucial to keep in mind the way the platform works if we want to be successful. Otherwise, nobody will see our posts.

Think first of all for mobile

Another important thing I would like to mention here is that Facebook is already a mobile platform. Only in the last year Facebook saw a 78% increase in people accessing the mobile only platform. 526 million people use Facebook only on mobile platforms and generally 1.19 billion accesses from mobile (but not exclusively).
Why is this important? Whether you are talking about organic or paid usage, at some point you will send users to your website and if it does not offer a great mobile experience, you lose them.
In addition, images are slightly different on the mobile and on the desktop, and you need to think first of all about mobile users.
Join the TechDean community on Facebook where you can share ideas with other marketers and entrepreneurs.

Chapter 3: Organic Facebook Promotion

"How do I promote my Facebook free page or Facebook promotion for free?"
I have been so often asked that I have to answer here as well. Short version: 'you can not'.
Let's see the long version.
We have 2 main ways we can reach people on Facebook:
Organic - people simply see the posts on our page;
Promote - we pay for a particular post to be displayed to people;
Although theoretically we can reach people and not pay (organic), this promotion method no longer works for 98% of business types.
Since September 2012, the algorithm changes have made normal posts to reach only 3-5% of those who follow you, those who gave you Like.
If you're wondering " why no one sees me on Facebook, " that's part of the answer.
On the other hand, we'll try to respond to this section and see how we can get through the limitations of the Facebook algorithm to reach as many people as possible.
So Facebook is free as a platform in the sense that you can make a page without paying, but to get to users is no longer free of charge.
The 2% of businesses that can reach thousands or millions of people for free are those that have native viral content . Pages like Buzzfeed, recipes, or funny content are doing this, but for the rest of us, we need to allocate a budget each month to Facebook promotion posts and create paid ads, otherwise we will work in vain.

When is it good to post on Facebook?

We mention above the importance of time when it comes to NewsFeed and the display of posts. But time also plays a very important role to take into account.
How does Facebook know what content is interesting to show it to more people? Interactions with posting, as discussed above.
Just that there is a critical moment for the success of any posting, whether it's a picture, a video or a text status: the time we post the post and what happens right after.
Practically, the first and most important signals that Facebook gathers about how interesting a post is, to decide if it shows more people than the 3-5% that are normally displayed, come in the first few minutes of when posting is made.
In other words, if you post and people interact with the comment, share, like, then Facebook will understand that it is interesting and will show it to more people. Instead, if in the first minutes since it is posted and the first people to whom it is displayed does not interact with it, then it will not show it further.
So for every post, Facebook runs a mini-experiment to decide if it's interesting or not. It is not officially known how many minutes this data gathers, but I think the most important time is the first 30-60 minutes of posting or when our online audience enters.
So the answer to the question "What time should I post on Facebook?" Is "depends . " Depends on when your audience is online. For some pages, morning posts work better, for others in the evenings.
Generally, most people are online in the evening after 19-20, so this timeframe is a good starting point. It's just important to test and see what's right for your page. Especially since everyone poses in the evening, it's harder to make your remark. We at TechDean have been successful with certain pages when we post in the morning around 7 o'clock.
In the Insights section, you can find lots of data about how posts and audiences go. Enter weekly there and look at the figures, you will better understand what works and what does not.

How can I get to know my audience better?

I'm glad you asked  Understanding the clients and the fans of the page is one of the most important issues when it comes to Facebook marketing. This helps us both to create interesting posts and to create more effective ads .
There are several ways you can get to understand your audience better, but two of my favorites are:

ONE // Enter the profiles of the fans of your Facebook page

Especially when we start a new project within TechDean and generally, I like to look at the people who interact with the page, those who like the posts or leave comments and get into their private profiles to get to know them better : who they are, what other things they distribute, what they are interested in, how they look demographically. Some of the best insights came in this way and nothing can replace manual research.

TWO // Use Facebook Insights

If the above strategy is a qualitative one, we also have a way of understanding our audience in terms of quantity.
For this purpose, Facebook has developed Facebook Insights a free tool that allows you to see very interesting statistics about your page audience or other audiences that interest you.
 You can, for example, see what other pages your fans are watching, and you know who to make partnerships with or how to tangle them when creating ads.

How can we make people interact with our posts?

Virtually everything we have covered so far helps us to answer this question, or at least to understand the context and the constraints we need to achieve.
It's a science in itself that makes the content distributed or not, but there are some important things to keep in mind.
In general, emotions are what causes a person to act (in this case to interact with your content ). According to studies, the main emotions that cause us to distribute something are amusement, interest, surprise or joy .

Why people distribute on Facebook?

So the main reasons we distribute something on Facebook are: because we want to have fun with friends, let them know, maintain their relationship with them, or promote a certain image of ours .
Beyond understanding these aspects and the science behind them, the most important thing to keep in mind is that whatever we do is for other people .
If you can not give Like or Share to your post, do not expect others to do it. You should take first of all as a benchmark.

Content is king.

One thing I feel is that many entrepreneurs and marketers ignore it is that you have to make an effort to create quality content that is appreciated by fans. Most expect that if they did account and post something, the results should come.
But reality is not that way.
Just because the level at which your fans interact with your page determines whether or not to see your posts in the future is incredibly important to create quality content that will stir up fans and make them Like, Share or Comment.
One of the most important things you need to understand about Facebook is that the creative part is critical. If you do not do a good job here, you have no chance to reach your goals.
Try to post things about your business and the context in which you work . For example, if you sell boots, it's normal to talk about boots, about footwear in general, about weather and other related things. Try to speak like a human being, not a company. People want to connect with other people.

The context is God

An actionable advice that I like to give, and which I have received, is precisely this duality content / context .
Content means the quality of posts. The context refers to the matching of the message and the way of communication for how the platform works.
Facebook is a visual platform . If it is normal for Twitter to post only a short text, Facebook videos and images dominate .
That's why it's so important to understand how each platform works, because no matter how great we write new text, Facebook will not create a commitment with fans as big as a picture or video for example. That's how it works.
In everything you do on Facebook, you have to think about whether that will raise the interest and commitment of your fans. If you post 2-3 things of poorer quality and people do not interact with them, the next time you post something you will not even see them again (hint: the algorithm).
The context idea is also useful from a point of view : it can help us find many ideas for posts for our Facebook page.
Linking to the context is one of the best strategies to get into social media conversation. Is there an important national event such as a holiday? Creates a post related to this.
 Also, social / cultural trends are just as exciting for our fans, just choose relevant topics for your brand.
Just look around and you will find an almost inexhaustible source of ideas for posts that make people interact .

Facebook is like a meeting

Another mistake that entrepreneurs are making is that they are trying too often and aggressively to sell on Facebook. Even some of my clients insisted on posting promotional messages. Probably, if we did this every time we asked for it, we were trying to sell something every day. Either, that's too much.

Let's go back and think again: why do we get into Facebook?

We are probably bored, tired or just want to see a picture of a cat, laugh about something and see what our friends have done. And if someone is still trying to sell you things, the first reaction is "Get out of my news feed!"
The purpose of promoting Facebook should generally be to make people more familiar with what you have to offer and possibly make them take a much smaller commitment, such as leaving your email address, answer a question or distribute something.
Dace you will often bind them to the front (trying to sell them, of course) will simply ignore you and they will not see your posts anymore.
Think about using Facebook as a meeting . Do not ask the girl at her first date to marry you. First you have to gain your trust. The purpose of the first meeting is to get to the second. And if you do your job well, there will be other things.
From my own experience, I recommend that you have at least 6 posts that only interact with the audience and entertain or inform them before asking them to buy something or take a step closer to buying something. The more content you offer and you are interested in, you have fun, you inform them before making an application, the more chance they can get accepted.

Some practical tips:

Before going any further, I'd like to leave you with some practical tips on managing the Facebook page:
a) Before you start posting, create a 2-4 week plan . If you are not well organized, you risk losing time and posting things of low quality.
b) Organizes content in these three categories :
Engagement / Information / Action. To have varied posts, a good framework to divide them is the one mentioned above. Try to have a post every week to get people to interact with you (a question for example), one to inform them and possibly one to ask them to go to action.
c) Focus on the visual.
Videos and pictures work best on Facebook. And links can bring good results, it's important to pick the right images and capture the attention. Put square images (1200x1200 pixels)
d) Put the logo on the profile picture .
You have to be as easily recognized in newsfeed and a photo with a group of people on the profile will not help you.
e) Put the logo on each posted image .
Also related to the above object. In general, Facebook's role in promoting the business is primarily to raise awareness.
f) The goal is to convey an emotion.
How we do this can be the subject of a separate guide to its dimensions, but it is very important to keep this in mind when choosing the pictures and texts you will use in posts to see who helps you in doing so.
If Facebook does not seem so easy to use, it means you're on the right track. Because it's not at all. But with time, how do you get to know your fans better and you will see what posts work for you and what not, it will become easier and you will develop an eye for what you could use on Facebook.

Chapter 4: Facebook Promotion through Facebook Ads

Indeed, in the last few years our organic reach has been taken and the number of people who see our posts has dropped dramatically. Instead, we received one of the most powerful advertising tools of all time. The level at which Facebook allows you to choose who to show your ads is unprecedented and the past marketing people would be envious of us.
I think not many entrepreneurs or marketing specialists have really realized what level of understanding and how much information Facebook can give you about your customers. It is perhaps the best way (except for direct discussion with them) to understand their psychology, behavior, what interests them, what causes they defend, what they think or what is important to them.
The key to effective Facebook use to promote business comes from customer understanding, how the platform works and testing the creative side (of creatives).
Imagine what if advertisers on television, radio or print can test multiple commercials, and after seeing what works best, at the touch of a button, this is the only one that appears in all magazines . Well, on Facebook you have this opportunity.

Now we'll see how you can create your first Facebook advertising campaign. We will go through every step, from creating your advertising account to measuring how much money you spent on promotion and how many people have bought.
Let's begin!

Chapter 5: How do I create my first Facebook ad?

ONE // Create your ad account / Sign in to create your creatives account

The first step to making a sale on Facebook is to enter your account from which you can create ads.

On your personal profile, at the top right, click that arrow down, then click Create creatives to enter the Ads Manager section.
Everything we're about to do will be in Ads Manager. From here, we'll create ads, select the people we want to show our ads, see how much the advertising costs, and more.

TWO // Choose the purpose of your ad

The next step is to choose what we want to get through our ad. We want to increase the number of likes on the page or we want to increase the number of views of a video and more.
In the Ads Manager section, after we click on Create Ads, we find all those goals. Here we have a choice of a lot of options.
Clicks to a website : Sends users to your website.
Website Conversions : Increases the number of conversions on your website.
Interactions with a post from the page : Promote your posts.
Page Impressions : Promote Your Page and get an appreciation for the Page so you can get in touch with more people important to you.
Application Installations : Get your app installs.
In-app interactions : Increases the number of interactions in the app.
Bidding : Creates offers that users use in your store.
Local visibility : Address people near your business.
Responses to an event : increases the number of participants in your event.
Promotions from the product catalog : Automatically show products in the product catalog according to target audience.
Brand visibility : Impact on those who are likely to pay attention to your brand.
Generate Potential Customers: Collect potential customers for your business.
Video views : Creates ads that persuade users to watch a video.
The ad will look different depending on the goal you choose, and Facebook will show your ad to meet your goal.

In our case, no matter if you want to sell a product or service, we will choose the option Send users to the website. By choosing this option, Facebook takes into account people's history and will show your ad to the people most likely to click.
Note: It is beyond the scope of this introductory guide to detail the specific aspects of each type of objective. What we can recommend is to test multiple variants to see which works best for you.
For example, at TechDean, we had better results when we described an event on our site and sent people to sign up there, not directly to a Facebook event. In the case of other clients, however, the contrary proved to be more efficient.
In general, we pay for 1,000 impressions on Facebook (so the cost of ads is calculated). That's why we need to see what option brings us the maximum return for the invested amount. Because beyond these impressions, we're interested in how many people click on the creative and finally buy.

THREE // Create your account and choose its settings

Once you have chosen the goal, give it a name to your account, then click Create an ad account .

At the next step, you can select your language, account country, currency, and time zone.

FOUR // Choose who you want to show the ad

Now follows Facebook's most beautiful part: very specific targeting. In this section, choose who you want the ad to show.

You can choose to show only people from certain ages that are part of a particular city. Or even more specifically, only to those who live in a certain area of ​​the city.
You can also choose people according to behaviors and interests.
For example, if you have an online gift shop , you can choose to show ads to people whose friends celebrate their birthday in the next period.
Or if you sell things for a new home, you can only choose those who have recently moved.
The possibilities are endless . You will have to play a little with the options because my paper (or screen) would not get me to write them all here.

FIVE // Choose how much you want to pay for the ad, how long to run, and between what hours

The total budget means that the amount you enter will be divided over the entire period you choose below.
If you choose the daily budget option, the amount you enter will be used per day. To find the total amount you pay for the campaign, you'll need to multiply that amount by the number of days you want the ad to run. For example, if you choose to spend 5 lei a day for 30 days, you will pay a total of 150 lei for the entire campaign.
Running a program according to a program is a great option when you know the timeframe in which your potential customers are on Facebook. For example, if your target audience is corporate and you know approximate hours of lunch break, you can choose to show ads in that time range.
You basically save some money because you do not show ads when your target audience is not on Facebook.
To go to the last part, tap Continue.
6) Choose the image and the text of the creative

The last step to create a Facebook ad is to choose the image / video and text. You have a choice between showing an image, multiple images, a video, or a fitting (a video of 10 images).
Then, enter the page you want the ad to run and the ad text.
Make sure the page that people come to coincide with the ad text. For example, if you make a very specific advertisement with a text and a picture that says " Nutella", do not send the man to a page that is a menu of different dishes in the hope to buy more.

You can see all the dimensions of Facebook ads in an infographic that we created here .
And ... congratulations, you're done! You created your first Facebook ad.
There are two very important things when you start promoting Facebook ads: installing Facebook Pixel and setting conversion metrics . You can read about them here .

Chapter 6: Advanced Promotion Strategies through Facebook Ads

I'm curious, did you know you could show an advertisement to truck drivers in USA? Does Facebook allow you to tailor them very specifically?
Or, you knew on Facebook:
Can you put a point on the map and show your ad just to people who are within a radius of a few kilometers around that point?
Or can you show an advertisement to people whose birthday is approaching?
Or that you can promote a post among the employees of a company?
One of the lessons we learned very early in our adventure with Facebook Ads is that targeting power is probably the biggest advantage that this platform can offer you .
Although one of the most popular digital marketing tools in USA, I think Facebook is among the most underused or misused marketing platforms.
There are too many possibilities to target potential customers to list them all here. Just enter your Facebook account and play with the options.
I was surprised to see, even among large companies, how wrong it is to promote Facebook and how little I know this tool.
What if I told you that with a simple idea whose implementation does not take more than 10-15 minutes, can you increase your site conversions by 30-50%?
Well, I will not just tell you that this tactic exists, but I'll show you how to implement it.
At TechDean we like levers, we like small things that bring a big impact. And on Facebook, we have a bunch of small, leverage improvements that can help us increase our sales.
But let's take a step back.

Why do we usually get into Facebook?

To relax, to talk with friends. Or maybe we are at work and we do not have the bosses of the tasks we have, so we go in to see if something new happened anymore (as I did when the idea of ​​the article came to me).
So we do not go in for actively looking for something to buy , as we do when looking for Google .
In addition, when we are on Facebook, and generally in the online environment, there are a lot of things that can distract us .
Let's say we managed to get someone's attention and make him click on our ad. Enter the site, maybe we're interested in what we offer, but the phone rings and has to leave. Or the children fall into the room, or the boss goes into the office, or simply does not have time to complete the order.
In fact, if we think about ourselves and the way we buy, this situation is the rule, not the exception. There must be something that we want extremely much to save the link and return to it.
That is why we have to remind our people of us .
Statistics show that 67.91% of online shop visitors do not finish finalizing an order even if they have added a product to the cart. This means that 7 out of 10 people who have already shown an interest in a product, they do not buy it anyway!
These are people who are interested, but that we have lost.

Stage Retargeting from Facebook.

Using Facebook promotion, you can show ads only to people who visited your site.
Or, better, you can show ads to people who have seen a particular page on the site. If we want to go even more specifically, we can show ads to people who have seen a particular page on the site, but no.
Let's say we have bigger traffic on the site and we waste money showing ads to everyone who has visited our site. We can now show ads only to those who have seen the product / service page but have not bought (so they did not see the Checkout / Success page).
There are many options here, you have to play with them.
But let's look at how we do a basic retargeting campaign:

a) Be sure to install Facebook Pixel.

I wrote about this above.

b) Create an audience

Before we can start creating the campaign itself, we need to define the target audience. To create the new audience, once the pixel is installed, we go to the Ad accounts and the All Tools section of the Audiences / Audiences.

Create personalized Facebook

Here we choose Audience Creation and we have several options. We currently choose " Website Traffic ". We choose the period of time that we are interested in (the ideal is to create more audiences for 30, 90 and 180 days, depending on what we propose we may be interested in older visitors) and then give it a suitable name, for example "Visitors Website 30 Days".

And here, you now have the opportunity, when you create a new ad, to choose just visitors to the site. So with a minimal budget (even $ 5 / day) you can remind people of you and you can convert more of the traffic on the site. These audiences are dynamically updating, depending on site visitors, so they need to be created once.
One of the first things we do when we start working with a new client is to make sure they have an active retargeting campaign that does not let people forget about them.

More in detail about Facebook Retargeting Strategies here .

How to Find New Customers Using Facebook Promotion

One of the little-known features of Facebook is Lookalike Audience. With this, you can create new audiences from a small target audience. In other words, we can find new people who resemble those who have already bought from us . We have two ways to do this:

We can create an audience starting from a list of emails.

If you have an ecommerce website for example, and you have collected hundreds or thousands of email addresses from customers so far, you can upload them to Facebook and it will look for the Facebook profiles associated with those email addresses. Then you can find a greater number of people who resemble them as interests or behaviors.

Create Facebook-like audiences
We can create an audience from interactions with our Facebook page or our website.
Similar to the way Lookalike Audience is created above, we can "ask" Facebook to find more people who resemble those who have seen specific pages on our site (product / product page, for example).
This strategy is one of the best I've ever met in the 3-4 years since I started marketing to find new customers. Having access to so much data about us, Facebook does a great job of identifying what they have in common with those who have bought from us and can find new potential customers.
This Content Writing Guide can help you write more effective ads.

Other practical tips I can give you are:

a) See what goes and invests more money in this

As I said at the beginning, Facebook for business is not free. But effective use can be a few times cheaper than any other way to attract customers .
An idea would be to combine organic and paid posts. The way I managed to get a 1 ban cost (yes, 1 ban!) To bring a person to the site was by seeing which organic posts have the biggest commitment from the fans and then pay for this post to reach as many people as possible. Thus, the effect of each leu invested was multiplied by the interest that the post / advertisement itself generated.
And if we talk about paid ads themselves without a timeline post. You need to test multiple images, more titles, more value propositions to see what people are reacting to. You will be surprised how often you will predict what is wrong and what does not.

b) Use your specific interests

I believe that Facebook's biggest advantage over other advertising platforms and Google in particular is the level of detail and specificity with which you can choose the people you are targeting.
And the best tool you can do is Custom Audiences .
It offers you the option to target people who like certain pages . For example, if you write about nutrition and health, in addition to demographics (age, gender, location), you can make sure your ads are seen only by relevant people by targeting those who like internationally renowned pages health and nutrition. This is how you will show the only advertisement to Ioana, who is passionate about the subject, not to Maria who, although she is the same age as Ioana, is not interested at all.
Although you can reach many people on Facebook, be careful not to fall into the trap of showing anyone, because anyone can buy. If you do not want to waste money on promoting Facebook, you want to go like a sniper, straight to the target.

c) Be creative

How about an example that can help you know more about using Facebook ads than 95% of marketers and entrepreneurs? Reward me for reading this up here.
Let's say you have a pizzeria. Write a "5 pizza you should try if you study at ASE" blog (ASE = Academy of Economic Studies in Bucharest). Then post to Facebook and use sponsored promotion to reach people aged 19-23 who live in Bucharest and give Like ASE's page.
And if when people enter the site and read the article they see and advertise on one of the five pizzas with a savory picture, do you think then or in the future when they want to order a pizza they will buy from you or from the competition? And even more, you have the opportunity, after reading the article, to "follow" Facebook and show them just different ads with the 5 pizza to complete the order.
Again, it takes a little while, but for $ 50 you can generate $ 2500 if you do the right job. ASTA is the power of Facebook. And know that the figures are not just cast out so randomly. It is based on real examples.

d) Address the decision-maker, not just the final beneficiary

Another ingenious thing that allows you to make this opportunity to promote so accurately is that you can communicate the same product in multiple ways and for multiple target audiences.
For example, let's say you have a promotion for women's ladies aged 35-55. The first thing you will do is to be an advertisement to address them, of course.
But what would you say if you create another advertisement for the same product addressed to gentlemen in the same age group but with a message such as " Remind me how beautiful " or " Remind me how important it is to you ." With a little creative effort, you can communicate the same message in several ways to see which one is most effective.

Now it's your turn
We hope you find our guide on Facebook promotion helpful. We'd love to hear your feedback.

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